Keyword Wrapper
Convert keywords into exact, phrase, or broad match in seconds. Paste your list, choose your match types, and copy or download the results.
Keywords are processed in your browser and are not uploaded by this tool.
Results
Paste your keywords, choose your match types, then select Generate keywords.
How to use this tool
- Paste your keywords. Enter one keyword per line.
- Choose your match types. Select exact, phrase, broad, or a combination.
- Copy or download. Generate your list, then copy the results or download a TXT file.
Common questions
A keyword wrapper adds the formatting used for search keyword match types. It puts square brackets around exact-match keywords, quotation marks around phrase-match keywords, and leaves broad-match keywords unwrapped.
You can generate exact, phrase, and broad match. Choose one or more options and view each type separately or together.
Yes. The tool removes balanced outer match-type wrappers before applying your selected formatting. It preserves punctuation inside the keyword.
Yes, when Remove duplicates is enabled. Duplicate matching ignores letter case and keeps the first occurrence.
No. Google Ads can match exact-match keywords to searches with the same meaning or intent. This tool formats keywords; it does not control how an advertising platform matches searches.
No. Keyword Wrapper formats existing keywords. Keyword Combiner is a separate tool for combining words from multiple groups.
The tool processes keywords in your browser. It does not upload or save your keyword list.
Yes. You can use it without creating an account.